Full job description
SUMMARY Manages all marketing communications activities including advertising program, promotional literature, industry trade media relations, trade show program, website management, digital-media productions, and brand management. Maintains the corporate style guide and assures that all marketing and communications materials are produced to style guide standards. Coordinates the management of external creative resources. Supports other domestic and global marketing activities as assigned by the VP-Sales (Americas).
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. In each of the duties listed below the employee is expected to perform to the highest standards of quality, to strive for maximum customer satisfaction, and to continually look for ways to improve the methods, practices and procedures of this position:
Promotional Advertising Program
Assists with the development of the media activity calendar and the annual budget for print, online and social media-based advertisements to promote SAF-HOLLAND product brands and services. Coordinates the management of suppliers and actively manages the development process for print and web-based advertisements, along with managing the placement of ads. Coordinates the management of external creative resources used in this process. Responsible for all promotional copy work placed within advertising communications.
Product Promotional Literature
Manages the production process of all brands of product promotional literature to ensure that SAF-HOLLAND products are proactively promoted with the appropriate features, advantages and benefits to assist with the selling objectives. Ensures that literature is developed with consistency across all products brands and models, ensuring conformity with the corporate style guide.
Industry Trade Media Relations
Manages, coordinates and/or assists in media press events and activities. Writes copy for trade publication and other media press releases and manages any necessary resources to complete the public relations functions in a timely manner. Manages the dissemination of all product and service-related press releases. Ensures that necessary trade industry media lists are maintained.
Trade Show Management
Manages all aspects of the implementing the company’s trade show activities per direction from product and sales management. Manages the annual trade show calendar and budget. Performs all duties required to ensure that booth space for shows is reserved and that all trade show activities are managed to preserve and promote the SAF-HOLLAND brand. Coordinates with sales, product and engineering management in the development of product show display materials. Supports Canada and Mexico trade show activity as requested by executive sales management.
Website Content Management
Manages all aspects of the SAF-HOLLAND North American web sites to assure that the SAF-HOLLAND company and relevant product brands are accurately represented, and that the website delivers a positive user experience. Manages internal and external resources to ensure that product support content is kept current and thorough to meet all current sales, service and informational requirements.
Digital-media Productions:
Responsible for the production of all company and product sales support digital-media materials to ensure that executive and sales management objectives are met. Also responsible for the development of product technical service procedure productions working in conjunction with technical field service. Develops and manages the entire production process to assure the final production meets the function requirement. (i.e. sales tool, trade shows, association events/meetings, press conferences, online video posting, etc.)
Product/Model Brand Trademark Management:
Responsible for monitoring company brand representation internally and externally in the marketplace. Works with product management and company’s legal IP agency to make sure all global trademark protection for North American company brands and product brands is in place, identifies country/regions for protection, evaluates and enacts renewals when required, identifies and alerts management to when examples of trademark infringement appear in the marketplace.
Corporate Style Guide Development:
Manages the production process of the company style guide which provides directions and guidelines for all aspects of the company’s visual communications. Oversees the distribution to all appropriate parties throughout the Americas region, and conducts updates when necessary, on a routine basis.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE BS/BA degree and 5-8 years of experience in the North American heavy transportation industry with sales or marketing emphasis desired; or equivalent combination of education and experience. Strong computer skills are essential.
OTHER SKILLS AND ABILITIES Ability to use a personal computer; working knowledge of Microsoft Windows, Word, Excel, and PowerPoint. An understanding of basic graphics/printing, advertising, multi-media and web is required.
TRAVEL Position requires 15-25% domestic travel; some international travel required.
Benefits:
EOE-AA-M/F/Vet/Disability/Sexual Orientation/Gender Identity
SAF-HOLLAND is a leading international manufacturer of chassis-related assemblies and components for trailers, trucks and buses. SAF-HOLLAND employs around 6,000 dedicated employees on six continents. The product range includes axle and suspension systems for trailers as well as fifth wheels and coupling systems for trucks, trailers and semi-trailers along with brake and EBS systems. In addition, SAF-HOLLAND develops innovative products to increase the efficiency, safety and environmental friendliness of commercial vehicles. At SAF-HOLLAND we are committed to providing an inclusive culture of mutual respect, where equality is a given, diversity is a value, and our differences are embraced. For more information about our culture and values please visit the SAF-HOLLAND Group website.
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