Job Description
Who We Are LibLab is an engineering company, by developers for developers. We want people who are passionate about building 01 growth marketing channels for a technical audience.
This role is crucial for driving the company's revenue growth through effective lead generation and marketing funnel optimization strategies. The ideal candidate is a strategic thinker with a knack for identifying opportunities, crafting compelling campaigns, and leveraging data to drive decision-making and improve ROI. As our founding marketing lead, you will pioneer the marketing motion, shape our culture, and supercharge our growth.
Role Overview We're hiring the first Growth Marketing Manager to help scale the digital and email marketing efforts. In the growth marketing function, you will have the power to shape the earliest customer experience - you'll work cross-functionally to deliver a best-in-class customer acquisition strategy and help to build a unique growth playbook. You will be responsible for scaling some of our most important marketing channels, and we expect you to be comfortable forecasting campaign performance, optimizing conversion, and scaling channels for several ICPs.
Responsibilities - Develop and execute a comprehensive demand generation strategy to generate leads, accelerate the sales pipeline, and achieve sales targets.
- Collaborate with product and sales teams to create targeted campaigns for various segments, leveraging channels such as email, social media, PPC, SEO, and events.
- Produce compelling copy that resonates with our audience and effectively communicates the value of our product.
- Manage and optimize marketing automation and lead nurturing processes through email, content, and social channels.
- Design and implement A/B testing strategies to improve conversion rates across all channels.
- Track and analyze campaign performance and marketing metrics to identify trends, insights, and opportunities for improvement.
- Stay updated on industry trends and competitor activities to adapt and optimize demand generation strategies.
- Manage the marketing budget allocated for demand generation activities, ensuring maximum ROI.
Qualifications - 2+ years of experience in demand generation or digital marketing in a B2B SaaS environment.
- Experience in marketing a SaaS product to a technical/developer audience (ideally software engineers)
- Proven track record of creating and executing successful demand-generation campaigns.
- Strong analytical skills, with the ability to translate data into actionable insights.
- Experience running ad campaigns on platforms like Google, Facebook and/or Reddit.
- Experience with marketing automation tools (e.g., Mailchimp) and CRM systems (e.g., Salesforce).
- Creative thinker with the ability to innovate and adapt in a fast-paced startup environment.
- Passionate about startups and building 01.
- Can thrive in ambiguous environments.
liblab
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