Director of eCommerce & Digital Marketing Job at Dorman Products, Madison, IN

OG8veDh4U0J4ZXozSzhrQVkydlJOcm9wN1E9PQ==
  • Dorman Products
  • Madison, IN

Job Description

Job Summary

SuperATV is currently search for a Director of eCommerce & Digital Marketing who will oversee all aspects of the company’s eCommerce operations, focusing on driving revenue through the Retail (DTC websites) and Marketplace (Amazon, eBay, Walmart) channels. This position is responsible for technology management, website optimization, marketplace execution, and customer experience strategy. The role requires close collaboration with the Director of Marketing, Director of Dealer Sales, and Director of IT to align sales goals with marketing strategies and technical capabilities. Please note this position will be based in Madison, IN (open to relocation).  

Primary Duties

Technology & Platform Ownership
• Manage eCommerce platforms and payment gateways as the day-to-day owner.
• Oversee updates, integrations, and the implementation of new tools to improve the platform from a Product Owner standpoint.
• Ensure platform functionality aligns with sales and operational goals.
Performance Metrics Management
• Track and optimize key metrics including website traffic, conversion rates, average order value (AOV), and revenue growth.
• Monitor cart abandonment rates and recommend solutions to improve sales funnel performance.
Budget Allocation & Optimization
• Manage paid digital marketing (PPC) efforts and ensure budget is allocated to high-performing channels.
• Oversee platform optimization to maximize ROI on digital advertising spend.
Website Management
• Oversee website performance, user experience (UX), and functionality to ensure seamless customer interactions.
• Optimize site navigation, product pages, and search functionalities to improve conversion rates.
• Execute A/B testing for continuous improvement.
• Lead SEO strategy, planning, and execution.
Revenue Growth Strategies
• Monitor and improve metrics related to AOV, repeat purchase rates, and cart abandonment.
• Identify and implement initiatives to drive sales growth across eCommerce channels.
Analytics & Reporting
• Utilize analytics tools (e.g., Google Analytics, Shopify, Magento) to track performance trends and provide insights.
• Work with Business Intelligence (BI) teams to align campaigns with website data.

Qualifications

• Proven experience in eCommerce management, with a focus on DTC websites and marketplace platforms.
• Strong analytical skills and familiarity with tools like Google Analytics, Shopify, or Magento/Adobe Commerce.
• Demonstrated success in optimizing website performance and user experience.
• Experience in managing digital advertising campaigns and PPC budgets.
• Excellent communication and collaboration skills to work across multiple departments.

Education / Experience

  • Experience: 5 + years of experience in ecommerce, digital marketing, and marketing management are required.
  • Qualified candidates have, at a minimum, a 4-year college degree in business, computer science, management or a related field, preferred.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V.

#SuperATV

Job Tags

Relocation,

Similar Jobs

East Tennessee Chrysler Dodge Jeep Ram

Dealer Trade Driver Job at East Tennessee Chrysler Dodge Jeep Ram

 ...Job Description Job Description Job Description: Part-Time Dealer Trade Driver The Victory Automotive Group is family owned and operated since 1997 with over 40 locations across the United States. We provide the best opportunities for all employees, customers,... 

Banner Health

Physician-Pulmonary Medicine: Sleep Medicine Job at Banner Health

 ...Physician-Pulmonary Medicine: Sleep Medicine Employer Banner Health Location Greeley, Colorado Closing date Nov 13, 2025 View more categories View less categories Specialty Hours Position Type You need to sign in or create an account to save... 

Only Data Entry Clerk

Remote Data Entry Clerk Part Time Typing Job at Only Data Entry Clerk

 ...About the job Remote Data Entry Clerk Part Time Typing Important: After applying check your inbox or spam folder for next steps . This is your chance to begin a long-lasting career with limitless opportunity. Find the freedom you've been trying to find by... 

New Ground

Interior Design Intern Job at New Ground

We are actively seeking Interior Design students who are passionate about enhancing their skill set through a Summer Interior Design Internship at a commercial interior design firm and MillerKnoll dealership. Our expertise lies in crafting branded spaces for various sectors... 

State Farm

State Farm Agent~Assigned Book of Business Louisville, KY Job at State Farm

 ...Become a State Farm Agent. With the brand recognition of a Fortune 50 company, State Farm agents offer products to help customers meet their insurance and financial service needs. If you've ever dreamed of running your own business, but didn't know where to start, this...